Thursday, 8 November 2012

Print Research (magazine adverts)

Here, Laura Marlings magazine advert doesn't include a photo of herself, and again she has taken up the artistic effect and decided to turn her magazine advert in a piece of artwork. Instead, apart from the background, the advert is kept to a minimum, and the picture of the man surrounded by trees shows that the artist is quite quirky and modern. Only two different fonts are used in the text, and her name is very bold and eye catching as she has put it in a much bigger font, and the type of font used connotes a more feminine and artistic look to the advert which reinforces her star image. This advert includes the release date of the CD and a website to access to get an exclusive album lyric book. I will include both the cd release date and her website in my advert to help promote the music. The advert seems to take up the whole page which suggests that this band can afford to promote their music this way. The entropic and unique style to this advert appeals to their target audience as they will not be so interested in mainstream music and adverts. The colours used in the advert are limited to only green white and orange, which seems bland but it suits the conventions of the genre as usually indie folk artists tend to limit their colours to only two or three.

This is the magazine advert for Kt Tunstall's album 'Eye to the telescope'. As you can see she has used the same image as her album cover but in a medium close up shot instead. The organic effect is still present in the advert with the sepia background and flowers on the front. This magazine advert is only half a page, maybe because she isn't part of a mainstream genre, where their record label can fund for this, and so she may not have the money to use a whole page instead of half. The fonts used are exactly the same as the ones used on her digipak, but stick to the conventions of her genre, especially as she has just stuck to the colours black and white, keeping it simple but eye catching.

This magazine advert is very interesting, and again, connotes the organic and authentic feel with the use of the hand crafted font style. The fact that it is against the cream background makes it bold and striking and grabs the readers attention to the band name. Even though this is takes up half of the advert, they have tried to keep everything else quite simplistic, by putting the release date of the album in a much smaller and intelligible font, but still bold enough for us to be able to see it clearly. The website is also printed on there but in a much smaller font which is quite hard to see, maybe to help keep the simplicity and text to a minimum. The use of press quotes and star ratings give the advert a very sophisticated and successful image which could appeal to their target audience as they take their music seriously and are going to be around the age group of 16-25.

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