Tuesday, 6 November 2012
Print Research (digipaks)
When looking at artists that share the same genre as Gabrielle Aplin, I decided to look at singers such as Kt Tunstall, mainly because she is very similar to Gabrielle and I really like the use of colours and patterns in her CD covers. As you can see the artist has been photographed and put on the front of the CD cover, which is very
typical for all genres of music, as this
helps us identify them shows us what their image is. The lighting and colour of the digipak has a Sepia effect, which almost connotes a very earthy and organic feeling to the artists music, along with the black patterns and drawings of flowers - again, connoting a natural and earthy feeling. The image of the artist on the front is a medium shot of her pulling a natural pose, wearing her own dressed-down clothes. This suits her genre as these sorts of artists aren't necessarily interested in using their face or bodies to sell their music. The digipak gives a very artistic impression especially as the inside cover is covered in detailed writing and doodling, which connotes a very home made and raw impression, especially as the Cd itself has a flower on it. This whole image reflects Kt Tunstalls genre of music (indie folk) as she is very natural herself, and usually performs her music using nothing but a guitar, her voice and a loop pedal. This also suits her target audience well as the people who listen to her music will most likely have more of an arty sort of personality, and even though there are flowers covering the digipak, the use of colours (black/white/sepia) can easily be aimed at both males and females. I think that this digipak is quite redundant after looking at other artists that share the same genre as they all seem to include elements of art.
The fact that Amy is holding a guitar in one of her cd covers shows that she belongs to this music genre, and she is also pulling a natural pose as if she has been shot thinking or simply leaning on the guitar. The font used is very bold, clear and straightforward and has a type writer effect, which also gives a more organic and natural feeling to the cd cover, similar to the artists above.