Friday, 7 December 2012



Time Management

Digipak and Magazine advert all finished - 7/12/12 Deadline: Met

Print work: Magazine advert

This is the finished piece for my magazine advert. Overall, I'm quite pleased with the image and I like the effect I have given it. I decided to stick with the same font so there is a pattern throughout the advert and digipak, and I also used ideas from other magazine adverts that share the same genre as mine. I also put the website and record company logo on there as this is common in indie folk/pop adverts.

Time Management

Drawing for magazine advert 6/12/12 Deadline: Met

Print work: Magazine advert

I have had some trouble trying to find an image I have taken to use for my magazine advert which shares the same concept as my digipak. However, I thought this photo (when edited and drawn) will look quite interesting and artistic, and also suits the concept as the fence in this image actually runs along the side of an alleyway. Also, the way that the fence slowly lowers and fades out almost represents a path or journey.

This is the drawing I made from the image. I decided not to include the tree on the left hand side as I will need this area to put text in, and I also made the tree in the middle a bit more pop-arty as I found it quite difficult to draw. However I quite like this picture so I think I will use it for my magazine advert. Also, I was thinking of only using half a page for the advert as all of the artists I have looked at which share the same genre only use that much of the page. I also kept in mind that the artist I'm using has only just been signed and isn't that famous and so she probably wouldn't release an advert that takes up a whole page of a magazine.

Print work: Organisation

I aim to have the drawing for my magazine advert finished by the 6/12/12.

Print work: inside left

This is the finished version. As I have put lyrics in the bottom right corner of the right inside area I thought I should do the same for this part, but instead at the top so it creates some sort of pattern which I think works really well.

Time Management

Drawing for inside left of digipak Deadline 5/12/12: Met

Print work: Inside of digipak

This is the image I am going to use for the right inside part of my digipak. I think this picture suits my concept well as it is about a journey and the picture of the roads with cars driving past clearly demonstrates that.

I have now edited the image and changed the size so I can draw it. This is what I came up with, which I quite like so I am going to scan this one back in also and edit it further, and maybe put some lyrics over the top.

Printwork: Organisation

I aim to have my drawing for the inside left of my digipak finished by the 5/12/12.

Print work: Inside right

The is the finished version of the right side of the digipak. I'm really pleased with the drawing, and I think it looks even better now I have edited it further after scanning it in. Also, because I thought it looked a little plain, I decided to add some lyrics from the song 'Home' in the bottom right hand corner so there is a link between the picture and the song itself.

Time Management

Drawing for inside right of digipak 3/12/12 Deadline: Met

Print work: Inside of digipak

I have now edited the image and changed the scale so it fits the disk tray perfectly. I have also drawn the image using fine liner pen and this is what it looks like. I really like this so I am definitely going to scan the image back in to edit a bit more in photoshop so I can use it in my digipak.

Printwork: Organisation

I aim to have the picture for my disk tray edited and drawn by the 3/12/12. Again I will try and use my free's and time at home to complete this.

Print work: Inside of digipak

For the inside of my digipak I'm think of using this for the right hand side area where the disk is placed. Mainly because of the shape as this would suit the CD disk tray and the flower also adds to the whole nature theme. Also, the girl in the music video will be passing quite of lot of this as she travels through the city. 

Print work: Back cover

This is the back cover of the digipak finished. I decided to stick with the font 'Nyla' and listed her album down the left hand side of the tree branch as this seemed to be the most suitable place to put it.

Print work: Feedback

This is the feedback I was given for the back of my cd digipak.

Wednesday, 5 December 2012

Time Management

Drawing for the back of digipak 1/12/12 Deadline: Met

Print work: Back cover

This is the image I'm thinking of using for the back cover of my digipak. I think this suits the concept really well as the two people walking represent the couple in the music video. Also, in the video the two people meet at the end, which fits perfectly for my digipak as it will be on the back. In order to take this photo I arranged to go into town with a couple of my friends, and got them to walk up the path together while I stood far back, so I could get the tree branch in.

I then edited the photo in photoshop again, and then I drew it using fine liner and this is what I came up with.

Print work: Organisation

I aim to have the inside left of my digipak edited and drawn by the 1/12/12. I will try and do this by using my free's at college and some time at home to get it finished.

Print work: Front cover - Finished

This is the finished front cover. When deciding where to put the text I thought it would be a good idea to place them in the slabs, one behind the other as it gives the effect of some ones foot steps.

Print work: Feedback

After looking at my feedback I have decided that I am going to use the top font named 'Nyla' as my audience really like this one, and I too think it suits my digipak perfectly as it is very sophisticated looking and also seems to fit in well with my drawing.

Print work: Fonts

These are the 5 different fonts I am looking to use throughout my advert and digipak, however I am not sure which one I want to use and so I am going to post this on facebook and get some feedback.

Tuesday, 4 December 2012

Time Management

Audience feedback for front cover by 29/11/12 Deadline: Met

Print work: feed back

This is the feedback I received when I posted my drawing on facebook. I'm really happy with what my audience have said about it and so I am definitely going to use this for my front cover of the digipak.

Print work: Organisation

I am planning to put my drawing on facebook to get some feed back. I will make sure this is done by 29/11/12.
I have now edited the image in photoshop by changing the image to black and white, and then altering the threshold so the picture is a lot more bold and striking. I really liked this effect and so I decided to print it off, and then draw the image myself using a fine liner pen. This is the drawing that I made from the image, which I will then scan back into photoshop so I can add text and change the contrast of the image.

Print work: Front cover

I have decided that I am going to use this image for my front cover as I think this has a good concept as the video is about a girl travelling through different places who eventually finds her 'home' which will be a boy. I thought the idea of a path suits this perfectly as this shows her journey to find him.

However i am not planning on leaving it like this, and so I am going to open it back up in photoshop and then edit it and maybe put it in black and white as this suits the indie folk genre. I will also need to figure out how I am going to work on top the image with either pen or biro for the authentic effect.

Print work: Extension

I have been given an extension for my advert and digipak which allows me to work on it for another week. I decided I needed one as I took a lot of photos and was struggling to come up with an idea. I was also ill for a couple of days and so I fell behind in my work. However now I have till the 7th of December to finish my digipak and advert which I feel should be enough time to get it all finished.

Time Management

Take Images at night time for digipak/magazine advert by 27/11/12 Deadline: Met

Print work: Images

When taking the photos, I found that it was extremely hard to get a clear picture as the shutter was very slow as it was dark, meaning I could not hold the camera still enough in that period of time. Here are some of the photos I took like this.

However I decided to look up on the internet how to get the camera to take a clear image, which resulted in me changing the iso sensitity and slowing the shutter right down. It also advised that I use a tripod, and I was able to borrow my brothers, which enabled me to take some clear photos of the city from around my area.

 I was able to take these photos as the shutter was set for round about 15 seconds, which meant whenever a car drove past their lights would create this effect which I really like.

Print work: Organisation

I have decided that I am going to take some more photos of scenery but this time at night. In order to do this I will have to borrow the camera out again, and then I will organise for a friend to drive to to different areas to take the photos. When taking my photos in the day time, I noticed a path at the top of my road which overlooks the city. I think at night time this will look really interesting so I am going to go there. This will happen on the 27/11/12.

Print work: Front cover

I'm thinking of using this image for the front cover of my digipack. I quite like the way the Branch is in focus as this enables me to edit the background and put writing over the top. I have already edited this image in photoshop by cropping out the tree branch, and then lightening the background. To give my digipak the authentic effect, I have put the tree branch back onto the lighter image and then I have worked ontop of it using a biro pen. However I have decided that I don't want to use this image for my front cover as the concept isn't very strong and it doesn't contain enough detail.

Wednesday, 21 November 2012

Time Management

Take Images for digipak/magazine advert by 24/11/12 Deadline: Met

Print work: Images

 These are some of the images I have taken from around my area that I am thinking of using for my
digipak/magazine advert. I'm not sure which ones I am going to use yet but I am thinking of using a picture that includes tree branches so I can work over the top of it in pen/biro to create the artistic look.

Monday, 19 November 2012

Printwork: Organisation

I have decided that I am going to borrow the camera from the media department and I will go out and take photos of scenery on the 21/11/12. As I want to take my photos in the day time I am planning to get up early, and I will be going to a field near my house so I don't have to travel too far with the camera equipment.

Printwork: The concept

So far, I have decided that for my digipak and magazine advert I am going to take pictures of landscapes and buildings and then after choosing the one that suits my genre best I will work on top of it in photo shop to make the photos look more authentic to suit my indie folk genre. 

I thought this would be a good idea after looking at plenty of music videos that belongs to this genre and seeing that they seem to be set in nice landscapes such as fields, cities, beaches and deserts. As the song I'm using is called 'Home' and is going to be based on a girl travelling to find a boy, I will take pictures of landscapes as this links in with the narrative. Also, when listening to the song I have noticed it is quite soothing and when listening to it you can imagine travelling over different attractive places and so there will be elements of synaesthesia. 

I think this will appeal to my target audience (15-25 Male and female) as this idea is fairly redundant as it takes up the typical characteristics of an indie folk digipak, however as I will be working on top the images and using filters in an artistic way this will give my digipak a more authentic and original look to my work which my audience will like as they will most likely be creative and very much into their music and instruments. 

Target audience

Time Management

Thursday, 8 November 2012

Print Research (magazine adverts)

Here, Laura Marlings magazine advert doesn't include a photo of herself, and again she has taken up the artistic effect and decided to turn her magazine advert in a piece of artwork. Instead, apart from the background, the advert is kept to a minimum, and the picture of the man surrounded by trees shows that the artist is quite quirky and modern. Only two different fonts are used in the text, and her name is very bold and eye catching as she has put it in a much bigger font, and the type of font used connotes a more feminine and artistic look to the advert which reinforces her star image. This advert includes the release date of the CD and a website to access to get an exclusive album lyric book. I will include both the cd release date and her website in my advert to help promote the music. The advert seems to take up the whole page which suggests that this band can afford to promote their music this way. The entropic and unique style to this advert appeals to their target audience as they will not be so interested in mainstream music and adverts. The colours used in the advert are limited to only green white and orange, which seems bland but it suits the conventions of the genre as usually indie folk artists tend to limit their colours to only two or three.

This is the magazine advert for Kt Tunstall's album 'Eye to the telescope'. As you can see she has used the same image as her album cover but in a medium close up shot instead. The organic effect is still present in the advert with the sepia background and flowers on the front. This magazine advert is only half a page, maybe because she isn't part of a mainstream genre, where their record label can fund for this, and so she may not have the money to use a whole page instead of half. The fonts used are exactly the same as the ones used on her digipak, but stick to the conventions of her genre, especially as she has just stuck to the colours black and white, keeping it simple but eye catching.

This magazine advert is very interesting, and again, connotes the organic and authentic feel with the use of the hand crafted font style. The fact that it is against the cream background makes it bold and striking and grabs the readers attention to the band name. Even though this is takes up half of the advert, they have tried to keep everything else quite simplistic, by putting the release date of the album in a much smaller and intelligible font, but still bold enough for us to be able to see it clearly. The website is also printed on there but in a much smaller font which is quite hard to see, maybe to help keep the simplicity and text to a minimum. The use of press quotes and star ratings give the advert a very sophisticated and successful image which could appeal to their target audience as they take their music seriously and are going to be around the age group of 16-25.

Tuesday, 6 November 2012

Print Research (digipaks)

When looking at artists that share the same genre as Gabrielle Aplin, I decided to look at singers such as Kt Tunstall, mainly because she is very similar to Gabrielle and I really like the use of colours and patterns in her CD covers. As you can see the artist has been photographed and put on the front of the CD cover, which is very
typical for all genres of music, as this
helps us identify them shows us what their image is. The lighting and colour  of the digipak has a Sepia effect, which almost connotes a very earthy and organic feeling to the artists music, along with the black patterns and drawings of flowers - again, connoting a natural and earthy feeling. The image of the artist on the front is a medium shot of her pulling a natural pose, wearing her own dressed-down clothes. This suits her genre as these sorts of artists aren't necessarily interested in using their face or bodies to sell their music. The digipak gives a very artistic impression especially as the inside cover is covered in detailed writing and doodling, which connotes a very home made and raw impression, especially as the Cd itself has a flower on it. This whole image reflects Kt Tunstalls genre of music (indie folk) as she is very natural herself, and usually performs her music using nothing but a guitar, her voice and a loop pedal. This also suits her target audience well as the people who listen to her music will most likely have more of an arty sort of personality, and even though there are flowers covering the digipak, the use of colours (black/white/sepia) can easily be aimed at both males and females. I think that this digipak is quite redundant after looking at other artists that share the same genre as they all seem to include elements of art.

Again the whole artistic element is shown through Laura J Martins work, as you can see this Cd cover is very arty and is full of detailed drawings or 'doodles'. However, this Album doesn't include an image of the artist herself, but this seems to be a regular occurrence in her work as nearly all of it is full of drawings and patterns. The fact that she isn't on the front cover herself may be because she isn't interested in selling her self image, but her unique and individual personality which seems to challenge the conventions of the genre.

The fonts used  are similar to the usual handwriting to give a more natural and artistic impression and bright colours are used in these covers for a more abstract feeling, which isn't actually common for this kind of genre, but it suits the personality of the artist and the kind of art demonstrated in the album covers. Even though the Cd covers are pretty entropic, I think this appeals to her target audience as they will most likely be radical individualists, who pay a lot of attention to detail and the music, rather than the singers face, and would appreciate her unique style.

Amy Macdonalds digipaks seem to share the same sepia effect as Kt tunstalls, which is not surprising as they both share the same genre and their work is very similar too as they both play a lot of guitar in their songs. Like Kt's album cover Amy's has an image of herself on both of hers, a close up of her face and a medium close up of her stood in a field. As you can see, there is no evidence of the male gaze as this would not be typical for an artist who belongs in the indie folk genre, and i've noticed her stance and pose in both images are similar to Kt's, maybe because this gives a more serious outlook on her music, as they are only interested in their work, and not themselves.

The fact that Amy is holding a guitar in one of her cd covers shows that she belongs to this music genre, and she is also pulling a natural pose as if she has been shot thinking or simply leaning on the guitar. The font used is very bold, clear and straightforward and has a type writer effect, which also gives a more organic and natural feeling to the cd cover, similar to the artists above.

The Pitch

Monday, 5 November 2012

Genre research

Thursday, 1 November 2012

Initial ideas (continued)

I have looked on twitter to see if Gabrielle Aplin is on there and she is (right)
So I have decided to ask her in a tweet, however my ask for permission was quite limited as I was restricted to 140 characters only.

I didn't get a reply straight away and then I saw these tweets she posted

So I decided to tweet her using the hashtag "#GabrielleAplinOnVEVO"  and then she eventually replied

Not only that, I also noticed that I received an Email from Gabrielle herself giving me permission to use one of her songs which I have not long read.